Animal Welfare Fund Gains 360° View of Marketing Campaigns.
IFAW chose Jitterbit over other solutions because it offered more flexible connectivity and better transformation tools . Jitterbit’s built-in Salesforce integration wizards made configuring their bi-directional synchronization a snap.
Today, Jitterbit provides ongoing bi-directional synchronization that gives everyone complete visibility to marketing and donor activities. In the future, IFAW plans to use Jitterbit for other adhoc integration projects including file conversions and direct debit transactions.
International Fund for Animal Welfare
- Fund raising programs run through Salesforce and Team Approach
- Lack of integration meant inefficient collaboration between online and offline marketing efforts
- Lack of visibility between online and offline marketing teams meant duplicated efforts and targeting donors who had already donated
- Moved from manual entry to automated synchronization in weeks
- Contacts, marketing activities, and donations visible across apps
- Marketing can now align on- and off-line campaigns to donors
- More effective marketing, better fundraising efforts