Marketing Automation Integration
Centralize marketing data, improve campaign forecasting, and automate data transfers between applications, CRM, and ERP systems.
Benefits of Marketing Automation Integration
Save time, reduce costs, increase revenue, and enhance customer engagement throughout the marketing journey from lead to close by integrating your marketing tools with key systems across your enterprise—all on one unified platform.
Make Better Decisions
Consolidate data from different sources to improve data integrity.
Increase Bandwidth
Decrease the ad-hoc requests from users for analytics support.
Boost Team Alignment
Centralize marketing data to improve the handoff from marketing to sales by integrating CRM and marketing systems.
Ensure a Proper Handoff
Set up data flow triggers that notify sales when prospects are ready to make a purchase.
Streamline Repetitive Tasks
Automate data flows so teams don’t have to wait on each other for updates.
Elevate Lead Nurture
Automate lead nurture workflows to move prospects through the sales funnel efficiently.
Marketing Automation and CRM Integration Success Stories
As one of the world’s largest online educators, Berklee Online’s IT infrastructure was constantly expanding, adding new systems to meet the evolving needs of their students, faculty, admissions staff, and marketing team. With so many different systems to manage, they struggled with inefficient processes, siloed data, and limited data visibility.
By leveraging Jitterbit’s integration platform, Berklee Online was able to connect their Salesforce CRM with marketing automation tools like Marketo, as well as Ellucian Colleague ERP and internal databases.
“We use Jitterbit to centralize and manage multiple integrations between multiple systems without having to increase our technology spend for our infrastructure every time we add a new system.”
– Luke Stevens, Director of Technology, Berklee Online
“The speed to build integrations is amazing, within two days we were able to create a file transfer integration with a vendor to provide them with marketing data.”
– Scott Edwards, Manager, Business Systems
Myriad Genetics faced challenges integrating their new Salesforce CRM with existing systems. To speed up the integration process and support their cloud migration, Myriad deployed Jitterbit’s low-code integration platform to connect Salesforce with their marketing automation tools. This allowed Myriad to focus on leveraging integrated marketing data for better business value.
More Than a Marketing Automation Platform
When it comes to marketing automation, Jitterbit offers unparalleled flexibility, scalability, and integration capabilities. We don’t just automate marketing tasks; we connect your entire business. With robust integration, API management, EDI, and low-code application development capabilities, we help fuel innovation, streamline operations, and surfaces data-driven insights.
By integrating marketing applications with CRM and ERP systems across channels including social media, email, content creation, and advertising, businesses can create a seamless brand experience for customers.
Common Use Cases for Marketing Automation Integration
Integrate systems to automate workflows throughout the entire customer journey, from lead gen to sales. Establish a single source of truth for marketing data across teams and departments.
Lead Generation
Create a frictionless, integrated marketing experience that accelerates lead generation by connecting your CRM to your marketing automation platform.
- Stop managing leads manually by syncing customer data between your CRM and marketing automation tools.
- Measure campaign effectiveness in real time by automating data flow between your marketing and CRM systems.
- Get teams on the same page by integrating your sales and marketing applications in one place.
Customer Experience
Maximize the lifetime value of your customers by integrating your CRM with marketing automation tools to drive targeted retention campaigns.
- Keep customers engaged by automating personalized follow-up sequences and content delivery.
- Identify upsell opportunities by syncing purchase history and customer behavior data between your CRM and marketing automation platforms.
- Improve customer experiences by automating loyalty programs and post-purchase communications.
Turn Countless Apps Into One Seamless Ecosystem
Hubspot
Salesforce
Oracle NetSuite
Google Cloud
Marketo
ActiveCampaign
Zendesk
Mailchimp
See all of our Application Connectors Here
View ConnectorsFrequently Asked Questions
What is marketing automation integration?
Marketing automation integration is the process of connecting marketing tools with other systems, like CRM or ERP, to automate data flows and marketing tasks, ensuring seamless operations and improved efficiency across channels.
What are some common marketing automation integrations?
Common marketing automation integrations include:
- Connecting Mailchimp with Salesforce for streamlined email campaigns
- Linking HubSpot with Google Analytics for enhanced reporting
- Syncing Marketo with Microsoft Dynamics to automate lead management and improve customer insights
How does marketing automation affect ROI?
Marketing automation affects ROI in several ways:
- Increased Efficiency: Automates repetitive tasks, reducing the need for manual intervention and lowering operational costs.
- Enhanced Targeting: Enables precise segmentation and personalized messaging, leading to higher conversion rates and improved customer engagement.
- Improved Lead Management: Streamlines lead nurturing and scoring, accelerating the sales cycle and increasing the likelihood of closing deals.
- Better Analytics: Provides insights into campaign performance and customer behavior, allowing for data-driven decisions and more effective budget allocation.
- Higher Retention Rates: Facilitates personalized follow-ups and engagement strategies, boosting customer loyalty and repeat business.
How is Jitterbit different from traditional marketing automation platforms?
While traditional marketing automation tools like HubSpot and Klaviyo are great for pre-built marketing automation, they require additional tools to automate more complex, cross-system workflows.
Jitterbit provides scalable, customizable workflows and enterprise-grade performance that extend beyond marketing, enabling businesses to automate processes across multiple departments. Whether you’re integrating marketing campaigns with sales processes or connecting customer data across different platforms, Jitterbit’s automation platform provides the flexibility to design workflows that meet your specific business needs.
