API Integration Will Power The Metaverse

API Integration Will Power The Metaverse

Leverage The Power of API Integration and Hyperautomation and Excel in The Metaverse

By Joost De Bot, Vice President and General Manager, Jitterbit EMEA


It may sound like a future trend, but the metaverse is here. So, what is it, exactly?

We’re already accustomed to connecting, socializing, and doing business in virtual spaces. In a sense, the metaverse is simply the next logical extension, incorporating 3D representations of users to interact in real-time.

Players of massive multiplayer online role-playing games (MMORPGs) have long been familiar with the concept. Now, the metaverse is weaving 3D virtual interaction into the fabric of daily life.

What might you find yourself doing in the metaverse? The possibilities are endless—sports franchises are creating virtual stadiums, governments are rolling out public services, educational institutions are designing new learning opportunities, and retail brands are beginning to introduce unique shopping experiences.

Organizations hoping to tap into the potential of the metaverse are rethinking the way they deliver services, interact with their customers or constituents, and position their offerings. The good news is that enterprises that have invested in application programming interface (API) integration and process automation across their operations are well positioned to launch new innovations in the metaverse.

API Integration, Hyperautomation, and The Metaverse

APIs serve as the building blocks that enable today’s developers to add commonly used functionality to their platforms—think mapping, messaging, or digital payment capabilities. For organizations, API technology allows for seamless connectivity between systems and the hyperautomation of business processes and functions.

When the COVID19 pandemic pushed more sales and interactions online than ever before, API integration proved critical for enterprises that needed to move quickly and transform their operations for success in digital marketplaces. The same is true for businesses creating experiences in the metaverse.

Take digital banking, for example. Industry reports predict that, by 2030, up to 20 percent of banking customers will prefer augmented or virtual reality (AR/VR) for conducting their transactions. To keep pace with consumer demand, service providers are working to develop immersive banking solutions, including virtual financial hubs. These W3 spaces will allow representatives to interact with customers in a direct, personalized, and meaningful way that mimics face-to-face service delivery—no matter where either party is physically located.

The prerequisite to making these visions a reality? Interconnectivity between enterprise applications—customer relationship management (CRM), sales, and core banking platforms, for example—and hyperautomation of process workflows.

If your organization is already relying on API integration and hyperautomation for fast, efficient business processes and service delivery, you’re poised for success in the metaverse. You can leverage the interconnected foundation you have in place to start creating industry-leading experiences and interact with your customers in a new way.

And if your company is just starting to explore the benefits of greater IT connectivity and automated workflows, it’s not too late to get up to speed. Start now by learning more about API integration and how Jitterbit can help you optimize your business operations.