Customer Experience API360:
A Powerful, Easy-to-Use Solution to Speed Digital Commerce
Eliminate data silos and create a complete view of your customers
Configure workflow integrations based on your industry best practices
Out-of-the-box solutions accelerate time to deployment by up to 80%
Drive innovation and scale your business via reusable, extensible capabilities
See how quickly and easily e-commerce integrations can be deployed
E-commerce integration connects the systems that are needed to run the e-commerce business function. This includes the front-end e-commerce site and the back-end ERP system that handles functions such as accounting, logistics, warehouse management, shipping, customer service, and more.
Automate manual processes. There is a wealth of information across systems, from orders to product inventory to purchasing to support. The problem is that this data resides across disconnected and siloed systems. Data is often pulled manually from the e-commerce system and manually input into the ERP system. Automatically synchronizing the data between e-commerce and ERP systems helps streamline processes, such as quote-to-cash, order-to-fulfillment, and supply chain management. The result is increased productivity and a single source of truth for your data.
Reduce data errors. Customer data lives in different applications, but that data is often the same — a mailing address, for example. Manually entering and re-entering data into other systems can lead to errors. If a business isn’t automating and synchronizing this data, there’s a potential a customer will be asked multiple times for the same piece of information, or worse yet, there are errors in the data. Integration ensures automatic data consistency across your disparate applications.
Drive greater efficiencies. Automating business processes, eliminating manual processes, and enhancing workflow by centralizing work-related data drives greater efficiencies. E-commerce-ERP integration, in particular, increases efficiencies in business functions. For example, if all teams can see sales orders, finance will know if sales revenue is likely to meet the forecast, product teams can replenish inventory of the products that were purchased, and customer support can prepare to help customers with implementations.
E-commerce integration can be thought of as an e-commerce backend integration or an ERP website integration, but it simply means that the e-commerce site is connected with the ERP system. E-commerce integration has many use cases, but the goal is to extend e-commerce applications to business processes to increase data accuracy, achieve widespread automation, support new business objectives, and improve overall efficiency. For example:
Streamlining Order-to-Fulfillment. To create a smooth purchasing experience, you need visibility into the end-to-end customer journey. Orders must be exported from sales systems and fed into distribution systems. Shipment information needs to be relayed to the customer to follow their purchase delivery, and inventory needs to be updated instantaneously. Building exceptional customer experiences depends on capturing, harnessing, and processing data and insights across this landscape of applications. Examples of Jitterbit solutions include NetSuite-Magento, NetSuite-BigCommerce, Epicor-BigCommerce, Epicor-Magento, Epicor-Shopify, and NetSuite-Shopify API integration.
Accelerating Opportunity-to-Order. When sales opportunities close, orders need to be processed as efficiently and quickly as possible. Providing a seamless customer order experience requires integrating data and processes across your systems. When sales opportunities close in your CRM system, automatically creating sales orders in your ERP system helps reduce data entry errors and improve order accuracy. Examples of Jitterbit solutions include NetSuite-Microsoft Dynamics and Salesforce-NetSuite e-commerce integration.
Jitterbit believes in creating a customer-oriented e-commerce experience. Delivering exceptional customer experiences benefits not only the consumer but also the merchant in the form of return business and consumer loyalty. Customer Experience API360 is an integration solution that offers best practices of the thousands of integrations that Jitterbit customers and partners have implemented. It connects and automates disparate systems, automates critical business processes, and enables a 360-degree view of customers, partners, and products. Jitterbit’s e-commerce integration approach includes application connectors, integration recipes, and process templates, and the following advantages:
Speed. Most of our customers are up and running with their first integration in less than 30 days. But perhaps the most important factor is how fast you can build additional integrations to deliver compelling customer experiences. Your business is adding new technology all the time. It’s not only about how quickly you develop your first integration but also how fast you can connect the next one. Jitterbit has a robust toolkit that shortens integration time and provides standardization of integrations and the reusability of code.
Exceptional Customer Experiences. Jitterbit helps you automate business processes and configure workflow integrations that enable consumers to have a seamless customer journey. Integrating ERP, CRM, and other systems that contain customer data will help you gain intelligent insights into what consumers really need so that you can develop exceptional customer experiences.
Rapid ROI. The Covid-19 pandemic has demanded that companies pivot from in-person sales to contactless e-commerce sales and digital services. Jitterbit’s out-of-the-box solutions accelerate integration time to deployment by up to 80%. A faster e-commerce integration means that you can be up and selling products sooner and bringing in revenue right away.
Today’s merchants need to meet increasingly high customer expectations in order to remain competitive. In the past, modern API integration for e-commerce might have been nice to have, but today it’s increasingly a must-have. It’s vital to create a 360-degree view of the customer to create better user experiences and leverage the data that flows in and out of all of these individual systems. Simply put, those who do it smartly will thrive, while those who do not won’t last.
Here is a quick guide of resources that can help you get started today:
– Contact us for a complimentary e-commerce integration assessment
– Learn e-commerce integration best practices with our exclusive report, “Building a Connected Digital Commerce Experience”
– “State of E-Commerce Integration” webinar