European retailers’ thoughts on eCommerce marketplaces
At the forefront of embracing new technology and processes, eCommerce has established itself as a global early adopter. In our latest European research report, we wanted to look closer at its latest iteration – the evolution of marketplaces – and how retailers leverage benefits – and cope with challenges.
The Jitterbit ‘eCommerce Marketplace Strategy: The Power of Hyperautomation’ is the first of its kind to reveal the opportunities and challenges retailers face in executing their marketplace presence. This independent study demonstrates what retailers think about their current marketplace strategy, the platforms that are most popular across Europe, and how they plan to streamline their processes to stay competitive in the evolving marketplace market. It also includes practical steps retailers can take to make the most of their current and future marketplace presence.