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What are European retailers’ thoughts on trading on marketplaces?

eCommerce Marketplace Strategy

European retailers’ thoughts on eCommerce marketplaces

At the forefront of embracing new technology and processes, eCommerce has established itself as a global early adopter. In our latest European research report, we wanted to look closer at its latest iteration – the evolution of marketplaces – and how retailers leverage benefits – and cope with challenges.

The Jitterbit ‘eCommerce Marketplace Strategy: The Power of Hyperautomation’ is the first of its kind to reveal the opportunities and challenges retailers face in executing their marketplace presence. This independent study demonstrates what retailers think about their current marketplace strategy, the platforms that are most popular across Europe, and how they plan to streamline their processes to stay competitive in the evolving marketplace market. It also includes practical steps retailers can take to make the most of their current and future marketplace presence.

Key takeaways from the report include:

  • Why 78% of retailers find trading on marketplaces challenging
  • Which are the most popular marketplaces among retailers – and how this differs regionally
  • Why 77% of retailers believe they are less competitive in the marketplace than other vendors – and what they are planning to do about it in 2023 and beyond
  • Five steps to ensure marketplace success

Get Report Here

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