Connected Commerce through Jitterbit’s Retail Integration Solution
Integration will be the difference between winning and losing in online marketplaces
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Online marketplaces are growing faster than predicted, leaving many merchants unprepared to capitalize on new opportunities while facing competitive pricing, products, and services—and customer demands. With the competition quickly mounting, one misstep—an inaccurate inventory count or failure to adhere to a fulfillment regulation—can cause merchants to lose customers or be penalized by a marketplace. But merchants and brands that once relied on manual processes and disjointed systems are now turning to IT connectivity to optimize processes and to meet the demands of trading partners and customers alike.
of customers will shop elsewhere after a single unsatisfactory experience
of all digital sales in 2021 were connected by Electronic Data Interchange (EDI)
is the revenue expected by 2023 in total eCommerce sales worldwide
Electronic Data Interchange (EDI), Application Programming Interface (API), or a combination of the two can help retailers create a seamless operation today’s digital landscape demands. Jitterbit offers easy-to-implement best-in-class EDI and API technologies based on our vast experience working with retailers worldwide. As a result, we are not beholden to one solution or another—we will recommend the best solution for your business.
What’s Better for Your Business?
Here, we compare and contrast the two frameworks:
Capability |
EDI |
API |
Infrastructure | On premises or via cloud | Cloud to computer |
Data integration | Pulls and automates the translation of data from specific documents, such as POs, into a standardized EDI format | Connects two or more systems, using objects and fields |
Industry Use | Industry standard | API use increasingly growing |
Better for working with larger retailers | Better for working with small to midsize retailers | |
Required or preferred by big box retailers, such as Best Buy, Costco, and Home Depot | Growing in adoption, becoming the preference for some retailers, such as Wayfair | |
Implementation | Easier to integrate with legacy systems but is more complex | Better for custom integrations and provides more flexibility |
Longer implementation period | Shorter implementation period | |
Longer testing window that requires trading partner coordination | Real-time testing and results when the supplier or brand is ready to do it | |
Delivery of data | Batch model, updating every 15 minutes or so | Real-time model, using individual transactions |
EDI benefits:
- Eliminate manual processes
- Cut costs by up to 90%
- Reduce transactional errors by up to 40%
- Reduce the order-to-cash cycle time by more than 20%
API benefits:
- Reduce touchpoints by up to 90%
- Reduce integration costs by up to 75 percent by drastically reducing or eliminating the need for custom code
With Jitterbit, you can better manage supply chain logistics, inventory, and sales data from key retail system endpoints including:
EDI: Walmart, Target, Home Depot, Costco, CommerceHub, and more
POS: Stripe, Square, COVA Software, and more
ERP: NetSuite, SAP, Microsoft Dynamics, Epicor, Sage, QuickBooks, and more
Marketplaces: Amazon, CommerceHub, and more
A Couple of Use Cases for How Jitterbit eCommerce Integration Helps Retailers
Bridge the Gap between Your ERP and Accounting Systems
Universal, cloud-based integration bridges the gap between retailers and trading partners, and back-end accounting and ERP. With ecommerce integration, you replace manual processes with pre-built templates and automated workflows that bi-directionally transfer key order, customer, transactional data, and more from retailers and marketplaces to back-end systems and ERP applications.
Gain Better Logistics and Data Management
Our universal cloud-based integration automatically enters customer and sales order information from your online store into your back-office ERP or accounting system. In turn, product information, inventory, and shipping details are updated automatically on your ecommerce platform to provide customers with essential and up-to-date information. Our iPaaS (integration platform as a service) is universal, meaning we have pre-built connectors for major ecommerce marketplaces like: Shopify, BigCommerce, Magento, WooCommerce, Amazon, eBay, and Walmart Marketplace – just to name a few.
Benefits of Jitterbit’s eCommerce Integration:
- Eliminate manual processes and communications with automation to maintain accurate customer, product, order, and shipping data with your customers/vendors
- Keep inventory levels, pricing, and shipping information consistent across systems and marketplaces
- Scale the business by seamlessly adding new connections to marketplaces, ecommerce platforms, EDI, and back-end applications (i.e., databases, ERP, accounting systems, etc.)
- Maintain all of your business integrations in one unified system
“This [Jitterbit integration] enables all departments to react to the data immediately, driving efficiencies in all corners of the business. What used to be a four-week cycle time to create a custom product was shrunk to two weeks—after just five months.”
– Stuart Kiely, VP of Digital, Matouk
Merchants of All Sizes Rely on Jitterbit









