Reach Your Audience Anywhere.
Connecting the right applications helps automate business processes, get the right data in the right place, and inform better decisions.
Real Time
Media is as real time as it gets. Publishers that can’t stay on top of breaking news and emerging opportunities simply won’t succeed. Single channels and narrow distribution models are no longer viable because audience expectations have shifted dramatically. Audiences now expect to access your media in multiple formats, on any device, anywhere, and at any time. To keep up, media and publishing companies must transform themselves to deliver connected experiences across multiple channels.
As models for licensing and distributing content evolve, media companies must cultivate and acquire new capabilities, update or dump old systems and partnerships, and adapt to new business models and consumer expectations.
Gartner
