June 11, 2021
The Covid-19 pandemic has reinforced the need for retailers to adopt and expand their existing digital sales channels. An instance of that is Liz Lingerie’s ecommerce. The company has succeeded in growing its online presence in the last couple of years in large part thanks to the work done by Wevo.
Their virtual store came to be in 2017 and has been exhibiting record growth since, consolidating itself as a main alternative amidst the Covid-19 pandemic. In 2020 alone, their average sales growth was of 150% and, for 2021, their goal is to increase their transactions in that channel by another 50%, as well as to expand their presence in marketplaces.
“We seek greater proximity with our customers, standing side by side with them in their operations and decision-making processes. This relationship causes us to be more familiar with the particularities of the market and of the systems used, allowing us to have greater success in our projects,” explained Diogo Lupinari, CEO of Wevo.
That proximity is one of the characteristics of the work that was developed with Liz Lingerie’s ecommerce. Wevo is a company that specializes in systems and data integration and we have been part of this project since its beginning, in 2017. We stay close both during support and during implementation.
Because of that, the partnership grew and expanded throughout these four years. The success of their virtual store in Brazil has led to new projects with Liz Lingerie. Among those are the release of their ecommerces in Chile and Mexico and the creation of their B2B ecommerce in Brazil, as recently as 2021.
What are the challenges faced by Liz Lingerie’s ecommerce?
Liz Lingerie is one of Brazil’s most well-known brands of articles of intimate wear. It’s part of CMR Group — which is also the owner of the Liz Injoy and Liz Easywear lines. It appeared in 1989 as a pioneer seller of women’s elastane stockings, but in 1995 they began designing lingeries with a complete focus on quality and comfort.
Despite that, it wasn’t until more than two decades later that Liz Lingerie’s ecommerce arose. The main obstacle was how to reconcile their sales channels. That is, the virtual store couldn’t negatively impact the performance of the franchises and multibrands. Today, there are more than 30 stores across the country.
In order to do that, it was necessary that their online operation was integrated with their offline management so as to avoid conflicts between the channels.
How did Wevo help with that project?
Our work occupies a prominent position in that digital operation. Since we have been working with this ecommerce since its beginning, our main goal was to ensure that all flows would work perfectly, allowing information to travel from one system to another.
“Wevo’s presence is essential. In order to grow our digital sales, we need everything to be working smoothly, which means we need to integrate all processes,” said Mayara Proença, Liz Lingerie’s ecommerce manager.
Basically, our mission involved connecting two distinct solutions. VTEX’s ecommerce platform, responsible for the operation of their virtual store, needed to be integrated with SAP’s management software — a solution present across the company’s whole business.
Integration experience and know-how
The results obtained by Liz Lingerie’s ecommerce highlight the importance of being able to rely on a company that specializes in systems and data integration when deploying an electronic business. With the correct strategy, it’s possible to grow your sales without hampering the performance of the physical outlets.
We, at Wevo, have almost a decade of experience as an integration platform as a service (iPaaS) and we are the first company in Latin America in that segment. In addition to Brazil, we take part in projects of several different sectors in over ten countries in Latin America, North America, and Europe.
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