Customer
iHeartMedia
Global media company iHeartMedia maximizes revenue stream in less than 1 week
Background
iHeartMedia is the #1 audio company in the United States, reaching 9 out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base.
Challenge
iHeartMedia needed a scalable application to meet the needs of their complex and demanding Endorsement business. Specifically, an application to enable users to efficiently search, book and manage qualified DJ talent for paid on-air Endorsement opportunities. Historically, each market segment had its process for documenting Endorsements for radio DJ Talent in each market, using Excel spreadsheets or Word documents. For large multi-market Campaigns, there was no way to determine which Talent was available for their business needs, often leading to missed revenue opportunities. Projects under tight deadlines were not set up for success as it often took weeks to lock in an Endorsement, resulting in missed revenue. In addition, there was no process to track or report on Endorsement revenue or forecast its value to executive management.
Solution
In 38 hours, an Endorsement application was built, connecting to 4 of iHeart’s cloud-based data sources and 1 on-premise server without a single line of code. Every market now enters all Talent data and availability into the new Vinyl application. The Endorsement app enables teams to provide Advertisers and Campaign Managers options for Talent Endorsements within seconds, eliminating their prior issue that led to missed revenue. Automated Workflow emails notify users of requests, schedule details, bookings, category conflict of interest and contract confirmations. Notes and a detailed history of every campaign are now archived in the app, providing the business with a record of all past Endorsements and overall trends. The new application also tracks and reports Endorsement revenue streams to aid management in future revenue projections and forecasting.
3 Seconds accessing talent endorsement options.
5 Data Source Integrations, cloud and on-premise.
Solution Technologies
- Allowed sellers to capitalize on undersold endorsement categories
- Provided ability to monitor and track Endorsement revenue stream
- Implemented real-time data analytics to measure impact and reach
- Developed centralized business workflow for all campaigns
- Standardized business process across all markets
- Enabled quantification of Endorsements per Talent
Related Resources
PGT Trucking
PGT Trucking delivers 15 production applications in 3 months with 1 full-time developer using Vinyl. These custom-built applications have realized hundreds of hours in time savings and have allowed PGT to unlock crucial insights from data leading to meaningful increases in margin and productivity.

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