The B2B commerce landscape is showing immense growth when it comes to digital transformation. In fact, Statista suggests that in 2023, an estimated 17% of B2B sales are expected to be generated digitally. Like B2C, B2B customers expect self-service functionality and better buyer experiences over mobile. To create these experiences, businesses are leaning on integration technology so they can:
- Access analytics that track customer behavior, identify which products are selling well, and which parts of the business aren’t working.
- Leverage process automation to eliminate manual tasks and reliance on spreadsheets for order data.
- Provide integration with ERPs so sales reps have better visibility into customer order history for cross-sell and upsell opportunities.
Listen to our podcast B2B Commerce Trends and Challenges for 2023 with Yaqub Hosseini – Sales and Partnerships at b2bwave and Tristan St. Louis – Sales Executive at Jitterbit as they discuss market trends, where B2B commerce is headed in 2023, and how integration technology can solve those challenges.
