Salesforce MuleSoft Deal Signals Excitement and Growth for Integration Market

Salesforce MuleSoft Deal Signals Excitement and Growth for Integration Market

By George Gallegos, Chief Executive Officer, Jitterbit

When a large deal — like Salesforce acquiring MuleSoft — occurs, it often signals a market shift. And when the goal of the acquisition is to accelerate digital transformation through access to data across nearly any system, it behooves just about any modern organization to pay attention. I’d like to congratulate both Salesforce and MuleSoft on a $6.5 billion acquisition. This shines a bright light on the game-changing benefits of connecting systems, helping companies to tap into new ecosystems and new revenue sources.

I also think this acquisition will prompt industry watchers to take a closer look at the different ways organizations can approach integration, as the nature of the problems they need to solve has shifted over time.

Specifically, companies have two types of projects they need to address: large backend infrastructure modernization projects, and day-to-day projects spawned by an ever-changing tapestry of apps and data that companies need to quickly orchestrate to drive agility.

In the past decade, middleware like MuleSoft has frequently been chosen to solve the infrastructure integration conundrum. Essentially, it acts as a common connectivity hub for all enterprise IT, and there will always be projects involving larger systems that require this style of technology.

However, for projects where speed and agility are paramount and the need is to tie together new systems and data quickly, a different approach has emerged. This need has been compounded by the explosion of cloud-based applications: more than 150,000 apps exist today — a number that represents 30x growth in the past two years alone. Moreover, users from developers all the way up to people who have no coding expertise — so-called “citizen integrators” — want to tailor connections across these cloud apps and the systems with which they interact, without having to burden the integration specialists in core IT with every single request.

Enter Jitterbit.  Using the Jitterbit API integration platform, anyone from developers to non-technical “citizen integrators” can rapidly connect SaaS, on-premise and cloud applications and instantly infuse artificial intelligence into any business process. Our intuitive API creation technology enables companies to reuse data from existing business-critical applications by connecting traditional integration technologies (where available), with multiple SaaS apps and data sources to bring new offerings to market in days, not months.

We believe that combining the power of more traditional integration solutions with Jitterbit’s nimble, rapid integration platform best suited for business agility, will bring about a new era where developers and citizen integrators collectively serve as a powerful force in today’s modern enterprise.

In short, the MuleSoft acquisition represents an exciting development for the industry and I’d like to again congratulate Salesforce on paving the way forward. The future of innovation and digital transformation looks bright thanks to a renewed emphasis on integration that this acquisition has spurred.