By David Rastatter, Senior Director, Product Marketing
What happens after a customer clicks ‘buy’ is just as important as the buying journey itself. So, how do savvy retailers keep that momentum going and build customer loyalty? By strategically navigating three important steps: analyzing customer data, automating ecommerce workflows, and leveraging tools that elevate the customer experience.
By implementing these pillars, you can streamline operations, create seamless and personalized customer experiences, and build brand advocates.
4 Ecommerce Processes to Automate for Better CX
Data Analysis
Data has become the lifeblood of modern businesses, and ecommerce is no exception. With every click, purchase, and interaction, valuable data is generated; the challenge lies in accessing the right data, at the right time, and extracting actionable insights from it. With the right technology solutions in place to facilitate this visibility and transparency, businesses can make data-driven decisions based on concrete evidence.
In many cases, valuable front-end customer data comes from web stores or ecommerce platforms, such as BigCommerce. Creating a seamless buying process starts with connecting these platforms with back-end ERP systems such as NetSuite.
By connecting these systems through integration technology, you can create a single source of truth for commerce and customer data, synonymously automating those data transfers for higher efficiency and accuracy. Ecommerce data automation also makes it easier to analyze purchasing patterns, browsing history, and checkout preferences, allowing businesses to tailor their offerings to individual customer preferences and create better customer experiences.
Shipping
Automating shipping processes significantly enhances the customer experience by streamlining the entire supply chain. One of the key advantages is the improved efficiency in order fulfillment. By leveraging ecommerce workflow automation tools, businesses can quickly process orders, reducing the time it takes to pick, pack, and ship products. This results in faster delivery times, meeting intensifying expectations for timely and reliable delivery.
Additionally, automation minimizes errors in shipping and order accuracy. Automated systems can track inventory levels in real time, reducing the likelihood of stockouts or incorrect shipments. This accuracy helps instill confidence in customers, as they receive the correct products on time with every purchase, leading to increased satisfaction and loyalty.
Leveraging automated shipping solutions, like ShipStation, provides better visibility of the shipping process for customers and businesses. Customers can receive real-time updates on their orders, including tracking information and estimated delivery times. This transparency not only enhances the overall customer experience, but also empowers customers with detailed tracking information, reducing anxiety associated with uncertainty.
Additionally, systems like ShipStation allow for a seamless integration of multiple carriers and shipping options, giving customers the flexibility to choose the most convenient and cost-effective delivery method. This customization enhances the overall convenience for customers, catering to their preferences and contributing to a positive buying experience.
Returns
Returns have typically been perceived as a headache for customers and businesses alike.
With ecommerce workflow automation technology, companies can assess return requests, categorize them based on various criteria, and automate the approval process for valid returns. This not only speeds up the returns process, but also reduces the need for manual intervention, freeing up resources for more strategic tasks. When a customer does want to return a product, businesses can provide a return label instantly to make it easier for customers.
With integration and automation in place, businesses can facilitate real-time updates to customers about the status of their return, providing transparency and instilling confidence in the process. Automated returns also enable businesses to analyze return data to identify patterns and address the root causes of returns, leading to continuous improvement in product quality and customer satisfaction.
Personalization
In ecommerce, standing out and capturing the attention of customers is a constant challenge. Personalization, fueled by customer data, emerges as a powerful tool for elevating customer engagement.
Analyzing data from robust commerce platforms, such as BigCommerce, allows businesses to create detailed customer profiles and deliver personalized experiences. This personalization can manifest in various forms, from targeted product recommendations, incentives, or customized marketing messages.
Moreover, personalization extends beyond the digital realm. Automated ecommerce systems can use customer data to personalize packaging, promotions, and even the post-purchase experience. For instance, a clothing brand might include a physical card with personalized promos in a package based on a customer’s browning history or purchasing patterns.
Proactivity is also a pivotal component of enhancing customer engagement and building brand loyalty. Automated emails, texts, app notifications, etc, target the right customers at the right time, keeping them informed about upcoming product launches, new arrivals, or promotions to build excitement. This keeps the brand at the forefront of the customer’s mind and encourages repeat business.
Automate ecommerce processes with Jitterbit’s workflow automation platform
Through the strategic implementation of ecommerce workflow automation tools, data analysis, and automation, businesses can gain valuable insights into customer behavior, optimize supply chain management, and fine-tune the buying journey.
As businesses continue to evolve in this digital era, embracing these transformative strategies will be pivotal in shaping the future of commerce. Connect with a product expert to request a free demo of Jitterbit’s unified workflow automation and data integration platform today.