The Internet of Things has given way to the Internet of Everything, the networked connection of people, devices, applications, data and things. As you might imagine, the IoE creates a tremendous amount of data. According to Cisco, “The total amount of data created (and not necessarily stored) by any device will reach 600 ZB per year by 2020.” (By the way, one zettabyte is a trillion gigabytes.)
If the sheer numbers boggle your mind, consider what happens when businesses try to not only manage this data, but also gain any kind of meaningful insights from it. It can quickly seem overwhelming, intimidating and costly.
While data this big is new, conceptually, big data isn’t. Most companies have found solutions to handle scale, control spikes, maintain security and process big data. As data grows, even to 600 ZB, those solutions will evolve and expand to deal with all the new data.
So, the real pain point of big data—even beyond navigating how to manage, store, secure and process it—is getting any real value from it. Finding no true business value from all the data, as well as all the systems and apps needed to process and analyze the data, hinders ROI, stagnates strategies, binds resources and ultimately, distracts decision-making.
The key to harvesting value from big data and the IoE is connectivity.
Every department in a business can use data collected from the IoE. For instance, support and service teams can proactively reach out to customers before a product needs repairs. Marketing can gain more insights about customer buying behaviors and patterns through devices. Finance and product teams can prepare dynamic pricing based on real-time supply and demand collected from sensors.
None of this is possible without integration.
Connecting all of these disparate sources of data along with the systems, platforms and applications used to collect, manage and analyze the data, allows teams to experience data in a whole new, far more valuable way.
Imagine that the repair notification produced by a product that support uses to proactively reach out to customers also automatically schedules a repair visit and creates an invoice; and it’s automatically tracked by the product team directly in the tool they use to monitor issues and fixes.
A business world this connected is happening right now.
Find out more about how connected data and applications can transform your business: