It’s Finally Here: Why We’re Excited to Kick Off Dreamforce 2016

It’s Finally Here: Why We’re Excited to Kick Off Dreamforce 2016


Buckle your seatbelts: today marks the start of Dreamforce 2016 – the world’s largest tech conference sponsored by a single company – which is expected to draw more than 170,000 people from dozens of countries around the world. Now in its fourteenth year, the Salesforce extravaganza is jam-packed with exhibitions, forums and speaking sessions (There are more than 3,000 listed on the agenda!), not to mention the marquee speeches, concerts and countless parties. For the uninitiated, we’ve already shared our best tips and tricks to get the most out of the conference and everywhere at the conference – the Cloud Expo in booth #1825, the Trailhead DevZone, Lodge and a part of many sessions. But we also wanted to take time to discuss some of the broader themes and highlights of this year’s event.

This Year’s Trending Topics

Salesforce plunged head first into artificial intelligence and machine learning in the past year, and we expect much of the talk at and around the event to focus on this space. Following its recent acquisition of several AI startups, Salesforce will unveil its new “Einstein” feature, expected to give the platform a humanlike cognitive capability to help automate tasks, predict behaviors and spotlight relevant information. The Salesforce ecosystem has always been about bringing data together to make it actionable, and artificial intelligence capabilities offer a significant step forward for digital businesses that want to maximize the value of their data.

Alongside a lot of exciting technological innovation, this year’s Dreamforce will shine a light on major social and cultural issues as well. The second annual Dreamforce Women and Equality Summit will take a broad look at workplace equality, leadership equality and economic equality, and how striving for inclusion and diversity has a positive impact for modern businesses. Diversity issues have long been a topic of concern in the tech industry, and Salesforce is aiming to make equality efforts a big part of its annual event with major speaking slots for equality activists and civil rights leaders including tennis star Billie Jean King, U.S. Representative John Lewis, and Oscar-winning actor Patricia Arquette.

The Customer Is Front and Center

Putting the customer first has been a core principle for Salesforce since its inception, and one of the most exciting things about Dreamforce is getting the chance to hear how Salesforce users have been able to transform their businesses. Jitterbit is proud to have two of its joint customers with Salesforce sharing their success stories on the main stage at Dreamforce as part of the pre-keynote presentations.

Gretchen Horn, vice president of application development for the retail development firm General Growth Properties (GGP), will take the stage on Thursday at 4:45 p.m. to describe how the company leveraged Salesforce and Jitterbit to gain operational efficiency, align business units and support their growth and scale. GGP partnered with Jitterbit to connect and synchronize Salesforce with their legacy Oracle ERP system, streamlining inventory and billing processes to enable faster transactions and significant cost savings.

On Friday morning at 9:45 a.m., Robin O’Hara of the LA Metro transportation authority will share how her organization overcame the challenge of updating and sharing passenger’s information and balances in real-time for its new transit card program. Using Jitterbit’s Harmony Live! cloud platform, LA Metro integrates passenger data between their card vendors and Salesforce Sales and Service Cloud, ensuring that riders have access to all their information on the web, on mobile devices, at kiosks, and on buses and trains.

Celebrating Successful Partnerships

Finally, one of the key reasons Dreamforce draws such an impressive audience is that it’s more than an event for Salesforce and its customers: it’s the celebration of an enormous ecosystem of technology and business partners work together to transform the way that companies operate. Jitterbit has been a proud Salesforce partner from the start, and we’re excited to contribute to Dreamforce as a gold sponsor and featured speaker for several event sessions. We’ve highlighted some of our most anticipated events below:


Tuesday, October 4th | Jitterbit, Beam Suntory


Wednesday, October 5th | Jitterbit, Jobscience, Apttus


Thursday, October 6th | University of California


Friday, October 7th | Allegheny College, Berklee Online

For a full list of Jitterbit sessions or to schedule a meeting with us, please visit, or come see us at booth #1825 in Moscone South, at the Salesforce Developer Forest in Moscone West or at the Salesforce.Org Lodge at the Westin St. Francis Hotel. Happy Dreamforce – see you at the show!