Customer Q & A: Dialog Direct
The ongoing Customer Q & A blog series highlights a wide range of Jitterbit customers to find out what business needs drove their integration requirements and why they made Jitterbit their integration solution of choice.
In this week’s hot seat is John Gregory, Director of Application Development, Dialog Direct.
How did you find out about Jitterbit and what were some of the reasons you chose it as your integration solution?
Dialog Direct, enables our customers to connect and communicate with their B2B and B2C prospects and customers, mainly through direct mail, email and package fulfillment. We build custom solutions using Salesforce, Netsuite and Java to create different and unique solutions for our customers.
We were looking for an integration tool that would allow us to easily and quickly connect our customers’ engagement and application systems, along with their back-office data, to our fulfillment systems. We also wanted to take writing custom code out of the equation because we were using too many developer resources. Therefore we started the process of finding a tool that would best meet our needs, and we found Jitterbit.
Jitterbit is the best fit for us because it’s very flexible and simple. Its’ interface does not require heavy developer involvement and even a non-technical employee can build an interface. In the past we have spent hundreds of hours building integrations with Salesforce and Netsuite, along with our own ERP and fulfillment systems. During our first integration with Jitterbit, we discovered how easy it is to build new integrations that only took 1/10th of the time it took in the past.
How do you currently use Jitterbit?
We use Jitterbit to seamlessly connect the applications our customers use, such as NetSuite, Salesforce, call centers, and websites, to our own fulfillment systems. Our customers needed a way to seamlessly connect these applications, which store the most important data about their own prospects and customers, to our systems. This helps us to rapidly execute our data analytics, digital & direct marketing along with our e-commerce and fulfillment. It’s been very helpful that Jitterbit has been very proactive in working with our NetSuite customers since we are a heavy user of NetSuite, but use NetSuite in a different way from most companies.
Now, when we speak with our prospects, we can give them an example using Salesforce, showing how we can quickly add an endpoint that sends the data directly to us and we can fulfill our customers’ orders the same day we receive them. Currently, we have a customer in the education space who use Salesforce, as well as a call center and website, to track “hand raisers”. They chose us over the competition when they realized how quickly endpoints can be added, data collected in real-time, and their order fulfilled all in the same day – because we use Jitterbit.
From a business perspective, how has Jitterbit helped you?
When we look at prospective customers and tell them we use Jitterbit for integration, their IT team will nod their heads and understand that we know what we are talking about. Because of Jitterbit, our on-boarding time has been significantly reduced with our customers that are looking for pure fulfillment. Even in the instances when we build an entire E-commerce solution. The time to put up an endpoint as well as the time to pass the information to our fulfillment systems has been reduced from months to days.
Jitterbit has transformed our speed to market with regards to both the products and solutions we offer to our customers. Our customers are constantly asking our business to perform faster and cheaper, and Jitterbit has enabled us to do just that. We have used tools in the past that were supposed to help with this, but we realized quickly they would not able to perform efficiently. We have gained a lot of credibility using Jitterbit and it has helped us in selling to new customers that use Salesforce. Jitterbit’s customer support has been easy to work with and very responsive. Every time we have contacted them with an issue, they have been really helpful with a resolution. Jitterbit is committed to customer satisfaction and they have enabled us to respond to our customers in a faster, more effective manner.
For more information, read Dialog Direct’s Salesforce and NetSuite integration case study.
Do you have a Jitterbit success story you would like to share? Drop us a line at customersuccess [at] jitterbit.com or @jitterbit on Twitter.