Customer Q & A: Skullcandy

Customer Q & A: Skullcandy

The ongoing Customer Q & A blog series highlights a wide range of Jitterbit customers to find out what business needs drove their integration requirements and why they made Jitterbit their integration solution of choice.

In this week’s hot seat is Mark Hopkins, Director of Information Technology at Skullcandy

About Skullcandy

Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. Our brand and distinctive logo symbolizes youth and rebellion, and embodies our motto, “Every revolution needs a soundtrack.” Founded on innovation, we fuse bold color schemes, loud patterns, unique materials and creative packaging with the latest audio technologies and innovative functionalities to create new and unique product.

How did you find out about Jitterbit and what were some of the reasons you chose it as your integration solution?

When we asked our partner, SPS Commerce, about integrating EDI orders with our SAP by Design and other applications, they recommended Jitterbit. We chose Jitterbit not only because the product was so powerful and flexible when it came to connectivity, but also because of the Jitterbit team, who were incredibly helpful and responsive throughout our evaluation. During the evaluation process, you guys set us up with your Cloud solution and we were able to get our hands on the product very quickly and begin playing with it.

The Jitterbit team knew we were working under a tight deadline and helped us get it working. There was a lot more support provided than the other solution vendors we evaluated, like Boomi, Cast Iron or Microsoft Biztalk. In addition, any issue we had during the proof of concept stage, we contacted Jitterbit and we were able to get a rapid response from you guys. Your attention to our project saved us a lot of time.

How do you currently use Jitterbit?

Within 4-5 weeks of purchasing Jitterbit, we were live with the first of three integration projects we’ve accomplished so far. The first being a third party logistics connection between SAP by Design, UPS and DHL. Once that was up and running, a month later we had migrated 2 other 3PLs Warehouses into SAP based in San Francisco and the UK.

Previously, we were sending warehouse instructions via email and FTP and it wasn’t integrated via SAP. So we pulled that fulfillment process into SAP and with Jitterbit, began having SAP send the warehouse instructions to those other 3PLs. The really powerful part of this solution is that our 3PLs require notifications in different formats; an email notification, a flat file exchange, FTP – and we just use Jitterbit to deliver these in the format they want. UPS and DHL also used web services, so you can see there are many types of delivery methods for these endpoints.

The latest project we’ve completed is integrating our web shops with SAP. These include our main site, and other channels such as eBay and Essentially, we’ve inserted Jitterbit between SAP and our web shops. Whenever we sell to those channels, the order comes back into our system and we fulfill it through any of our four warehouses. We had been using the SAP Web Shop Interface to create a sales order in SAP for about 2 years. The process of using SAP with all the intricacies of that system became extremely cumbersome for us, and was drastically changing due to SAP enhancements to the process. So we decided to abstract the SAP endpoint into a simple Jitterbit Web Services endpoint – which was very simple to use.

Our next integration project with Jitterbit is SPS integration for EDI orders and fulfillment. At this point we have already integrated Purchase orders for our top 5 customers, saving tens of hours per week of manual data entry.

In addition our 3pl integration continues, having gone live with a 3pl in China through UPS, in August.

From a business perspective, how has Jitterbit helped you?

Jitterbit has helped us transform our business by allowing us to bring some very critical infrastructure and data management pieces inside our walls, rather than outsourcing them piecemeal to various vendors. This is key to growing our business more rapidly and having a much better grasp on and visibility to our data. At any time we can easily see the status of communications between Skullcandy and our fulfillment partners and customers, allowing us to quickly identify issues and troubleshoot. Before Jitterbit, the movement of orders between our various applications, web shops, and shipping partners was cumbersome and time-consuming to manage. With Jitterbit we have a standardized integration platform for all of our data to flow through. Integration is no longer a bottleneck, but instead is helping us do business more efficiently.

Jitterbit allows us to abstract the business processes from the applications and partners. Our web shops don’t need to know which ERP application we are running, and vice versa. We can connect with 3PLs around the world and support their requirements much quicker than before. This means we can quickly add new web shops to sell our product and 3PLs to fulfill these orders.

Overall, we’ve managed to significantly automate our most common business processes. Close to 100% of our Web orders are being integrated without any issues at all – which has enabled us to substantially reduce the failure rate on the inbound orders, and allowed our team to focus on other important customer-facing projects.

Thanks Mark! If you want to learn more about Skullcandy’s integration, be sure to check out their Customer Success Story.

Do you have a Jitterbit success story you would like to share? Drop us a line at customersuccess [at] or @jitterbit on twitter.