Customer Q & A: Petzl

Customer Q & A: Petzl

The ongoing Customer Q & A blog series highlights a wide range of Jitterbit customers to find out what business needs drove their integration requirements and what their reasons for selecting Jitterbit as their integration solution.

In this week’s hot seat is Daniel Hoechst, IT Director of Petzl America.

Can you tell me a little about Petzl?

For over 40 years, Petzl has been developing innovative tools and techniques used by those entering the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing and alpinism. Petzl climbing hardware and headlamps can be found in outdoor specialty shops and premium sporting goods retailers around the world. For more information, go to

How did you find out about Jitterbit and what were some of the reasons you chose it as your integration solution?

We were in need of an integration tool when we first launched our B2B portal for customers. We wanted an automated system that would allow us to present data such as our inventory status to our customers who logged into the website. We looked at quite a few other vendors but a majority of them cost an arm and a leg and didn’t offer everything we needed. I came across Jitterbit through an online search and it stood out immediately because of what I was able to accomplish with it so quickly. The other important thing was that its flexible plug-in architecture allowed us to solve our unique integration needs with some customized add-ons.

We picked Jitterbit because it makes data integration extremely easy. I remember that one of our consultants in France was blown away when we pulled up Jitterbit and told him, “this is what we’re going to use”. He’d never seen a product like Jitterbit before.

How do you currently use Jitterbit?

We use PRMS as our internal ERP system. It runs on the IBM AS400 Power System and we originally brought in Jitterbit for the transfer of information from the IBM system to our new B2B web interface. This interface allowed our customers to track orders and make online orders themselves. This integration turned out to be just the first phase of our Jitterbit implementation as we became a Salesforce customer about a year and a half ago. The adoption of a cloud-based CRM system meant we had a lot more integration challenges. Specifically, we wanted to give our sales team one-stop access to all data associated with an account, all within Salesforce.

At a basic level, we use Jitterbit to reduce the workload for everyone in the company. For an employee already in Salesforce, we don’t want them to have to look up customer information in a bunch of different systems. With Jitterbit powering our integration, they can login to one system and get everything they need.

For the IT department, Jitterbit has dramatically decreased the time it takes to set up one of these integrations. When I see someone ‘hand key’ information during a common and repeated business process, it’s clear we need an automated integration to replace this manual process. Before Jitterbit, this was accomplished with custom programming for each particular purpose, which took a long time. It would have
taken 40+ hours of a programmer’s time to do something that now only takes a couple of hours with Jitterbit.

On top of that, a process like handkeying payroll information from one system into another used to take Accounting a full day. Once you’ve spent 2 hours configuring the integration with Jitterbit, it’s all automated moving forward.

From a business perspective, how has Jitterbit helped Petzl?

Jitterbit has helped us become more efficient and effective throughout the company, from our sales team to the IT department.

For programmers, instead of babysitting payroll data, we can focus on more proactive business projects, such as working with customers and optimizing the customer experience. Jitterbit has allowed IT to become much more customer focused.

From an infrastructure and product standpoint, our use of Salesforce wouldn’t be nearly as complete without the use and help of Jitterbit. Without the integration that Jitterbit provides we would be a lot less prone to using Salesforce. In fact, without Jitterbit, quite frankly Salesforce wouldn’t have been worth the investment.

Since we started using Salesforce our revenues have gone up. It’s difficult to attribute this directly to Jitterbit, but certainly the integration and complete view of data that Jitterbit provides from within Salesforce has made our sales team more efficient and better equipped with access to up-to-date customer and inventory information.

The bottom line is that Jitterbit allows us to do more with less. It significantly increases the ROI of Salesforce which in turn has led to more growth and profit.

Thanks Daniel! If you want to learn more about Petzl’s integration, be sure to check out the Salesforce integration case study.

Do you have a Jitterbit success story you would like to share? Drop us a line at customersuccess [at] or @jitterbit on twitter.