A disruptive solution can often be the key to unlocking differentiation, profitability, and separation from your competition. When you discover, retool, or invent a genuinely disruptive technology, you can often begin a chain of value-creation for your entire organization.
He joined us on our podcast to discuss what he’s seen as the top three factors that influence whether a disruptive technology will be successful.
For a new technology solution to be successful, everyone must be involved with the implementation.
“Innovation doesn’t live in one space or one place, and typically originates wherever you have creative thinkers.”
— Chris Hanebeck
There are plenty of examples where great ideas have failed because the people who needed to use the solution were not well integrated with the thought leaders. So, perhaps the most significant factor in the successful implementation of any solution is the buy-in from your team.
When you don’t profoundly implement the tech through to the operators of the innovative solution, or you fail to obtain executive-level support, the project will fail.
And, often, the answer to “who needs to be involved” is broader than you may think.
For example, Chris is the Founder & CEO of Truckl, where they’ve created a streamlined platform built on a blockchain. (It helps track movements and paperwork of trucking operations, as well as eliminate errors and miscommunications.)
The savings can be huge for a client if the project is implemented correctly:
(Currently, Chris says that his clients lose over $6B a year because of late trucks and missing paperwork!) So, when a trucking company purchases Truckl, they are hoping to see expansive savings across its entire value chain. And they do … Because Chris knows the value of ensuring every organizational function contributes to the ultimate solution.
From day one, Chris encourages the involvement of the supply chain team, technology leadership, operations, finance, and the operators themselves, to ensure clients have a successful implementation.
The three disruptive technology lessons for all of us include:
1: Without implementation across the value chain, a project will not survive.
2: Implement disruptive technology quickly
We attempt innovation to outpace the competition and save money for our clients and for us. So, ideally, we are proactive about finding and enhancing solutions that create that value. This search for solutions leads to one conclusion:
The faster you implement, the more money you are saving.
(Clearly, the reverse is true: The slower you implement, the more dollars you’re leaving on the table.)
3: Be willing to take risks
“Innovation is not risk-free. It’s an expectation about which you must be cognizant.”
— Chris Hanebeck
You must be willing to take risks. At some point along the transformation trail, you will have to take a leap of faith, especially when you have a highly innovative or disruptive solution (which is the best kind!).
Playing it safe simply doesn’t work.
Also … sometimes the best benefits from a solution, are the unanticipated ones
You won’t know the full value of a transformative solution until you’ve fully implemented it.
For example, several years ago, Chris was involved in the implementation of a container-tracking system based on RFID technology. The technology had a significant impact on client savings, and profit margins for the creators of the technology were exceptional.
But the real value proposition came from the ease of tracking shipments across the entire chain.
Because every touchpoint was streamlined by automation, the humans involved with each interaction were more comfortable, and less prone to error. This advance created a smoother process and lowered the amount of misplaced and replaced orders.
Frankly, innovation is at the core of your survival
Chris calls this “table stake leaps.”
Every time a company finds a new technology that saves money across the value chain, it creates more cash for the organization. The company now has more money to invest in customer relationships. These relationships then generate more money to invest in more innovation. This virtuous circle creates a cycle that, over time, increasingly separates you from the pack of competition.
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