- Copper Conferencing Strengthens Service Through Cloud and On-Premise Integration for Real-Time Customer Visibility
- Jitterbit’s Unique ‘No-Coding’ Approach Simplifies Hybrid Cloud Integration
- Copper Conferencing Reports an 80 Percent Savings over Custom Code
OAKLAND, Calif. – July 27, 2011 – Jitterbit, the leading provider of powerful, flexible and easy-to-use application and data integration solutions, today announced that Copper Conferencing, an audio and web conferencing service company, has dramatically improved its service and customer experience using Jitterbit for Salesforce integration and reduced associated costs by 80 percent.
Copper Conferencing is an innovative and aggressive company that competes in the highly competitive phone and web conferencing market. The company’s success is predicated on its ability to quickly consolidate and analyze customer data and make intelligent business decisions based on that data. Jitterbit provided rapid Salesforce integration for Cooper Conferencing, connecting the cloud CRM with its on-premise applications. Ongoing integration enables Copper Conferencing to gain a deeper understanding of its customers and their behavior, leading to increased sales and more targeted marketing campaigns.
“Jitterbit has given us full control over our data and empowered our non-technical staff to manage and maintain the integration,” said Carolyn Bradfield, CEO of Copper Conferencing. ”We’re a data-driven business that constantly seeks to innovate and deliver better service to our customers by making intelligent decisions based on that data. Using Jitterbit, we are able to automate our business processes, leading to an improved customer experience.”
Jitterbit is used for ongoing synchronization between Salesforce and Copper’s “home-grown” on-premise applications for invoicing, conference tracking, marketing and a self-service customer web portal. Prior to Jitterbit, Copper Conferencing was forced to custom code their integration, a time-consuming, manual process that required dedicated developers. In contrast, Jitterbit provides simple, automated integration that has allowed Copper Conferencing developers to focus on customer-facing projects that have created increased customer satisfaction and revenue.
Quick Time to Value
With Copper Conferencing’s tight deadline for integration, Jitterbit’s built-in wizards for Salesforce integration offered the greatest ease of use and time to value. Using Jitterbit, the team was able to complete their integration project in just three weeks.
“I believed our integration project would take much longer than it did. In fact, we tied a bonus to the project with the goal that it be completed in 90 days. We were able to finish in one fourth of the time, which allowed us to dedicate more resources to our customer facing application,” Bradfield said.
Copper Conferencing has more than 20,000 active users a month, and it leverages Jitterbit to extract data about these users and move it into Salesforce. Jitterbit synchronizes its systems, giving the Copper Conferencing sales team up-to-the-minute statistics on frequency of use and customer behavior.
“Jitterbit simplifies Salesforce integration by allowing business analysts to complete otherwise complex projects with velocity,” said George Gallegos, CEO of Jitterbit. “Our powerful and cost-effective Salesforce integration solutions give companies a 360-degree view of their customers and enable them to use the Cloud for rapid and measurable ROI.”