How to Survive Dreamforce ’17

How to Survive Dreamforce ’17

Dreamforce ’17 is just a week away. We can’t believe it either!

A lot has changed since last year. Most notably, our expanded organizational capability paved the way for continued growth and innovation, including a record-setting number of new customers; revenue from new customers was also the highest in company history for the period from May through July.

Now, 35,000+ Salesorce customers are on the Harmony platform, and we can’t wait to see some of you again this year.

To help you get ready, we wanted share the best advice and inside knowledge to help you get the most from the year’s largest—and likely most overwhelming—cloud conference.

Best Tips for Surviving Dreamforce ’17

Name: George Gallegos

Title: CEO

Years attending Dreamforce: 11

Best Advice: Recognize the great work of your team. An enormous amount of time and effort goes into pulling off a successful Dreamforce. Months of strategy, planning, and execution all comes together in one short crazy week. Our presence at Dreamforce has grown over the years, and I’m very proud to be a Gold sponsor two years in a row. But I’m even more impressed every year when our team represents Jitterbit across multiple booths, dozens of sessions, parties, and much more. When everyone is working in harmony, we pull off a week that is rewarding on so many different levels. To paraphrase Ferris Bueller: Dreamforce moves pretty fast, if you don’t stop and look around, you might miss the amazing work your team is doing.


Name: Krishna Varia

Title: Director of Marketing Programs

Years attending Dreamforce: 11

Best Advice: Use the Dreamforce mobile app, and sign up for and arrive at sessions early. Popular sessions get filled up fast.

Bonus Tip! If you need your coffee in the morning, be prepared to stand in long lines. It’s best to drink coffee in your hotel room before you leave for the day.


Name: Vera Rossi

Title: Director of Strategic Alliances

Years attending Dreamforce: 8

Best Advice: Don’t be afraid to introduce yourself.  There are a lot of interesting people at Dreamforce. Sometimes sparking up a conversation will lead to an opportunity and maybe a friendship.


Name: Alan Sabin

Title: Enterprise Account Exec

Years attending Dreamforce: 11

Best Advice: Leverage the fact that Jitterbit has many knowledgeable and influential people that attend. This gives our customers the ability to understand and influence the roadmap and our prospects the opportunity to learn how the technology and architecture truly help with pain points.


Name: Ilya Pupko

Title: Chief Architect

Years attending Dreamforce: 3

Best Advice: The Developer Forest is dismissed by many, but it is a source of the most impactful connections. People who come here have real pains and are ripe for real discussions and conversion. You get to actually talk to people here and establish a personal connection; this ‘intimate’ (at least for Dreamforce) setting is not available in any other zone.



Name: Sarah Jardin

Title: Sr. Customer Success Manager

Year attending Dreamforce: 10

Best advice: Confirm meetings ahead of time with a detailed invite that includes a specific agenda, exact location and cell numbers. Be respectful of competing priorities and invite only those who will add the most value and be clear with expectations of their role ahead of time.

Bonus tip! Host a company-wide debrief meeting, post Dreamforce, to share ideas and follow-up action items.


Name: Wesley Baker

Title: Sales Development Manager

Years attending Dreamforce: 4

Best advice: Have a clear purpose and know the major three to five places you want to go a week in advance. If you’re trying to hit a sales number, go to the right events. If you want to expand your business, spend time at sessions specific to your industry. If you’re a developer, visit the Developer Forest. If you need Salesforce consulting, there’s a whole area for systems integrators. If you just want to hear the thought leaders, hit all the keynotes.



dreamforce 17
Schedule an appointment now, or visit us at one of our booths:

  • Jitterbit Main Booth – Moscone South #1112
  • Salesforce Dev Forest – Moscone West
  • Salesforce .Org Zone – Westin St. Francis
Yes, let’s connect!