Today’s retailers have more options available to them than ever to sell their wares, bring about greater possibilities of sales and company growth. However, with great power, comes great responsibility and effectively taking advantage of the omni-channel, digital economy requires automated tools and processes not previously available to retailers.
Historically, retailers needed to focus on one channel: the brick and mortar storefront. There, a retailer could create a tailored shopping experience centered around items a customer and purveyor could pick up and discuss, providing instant in-person feedback to that retailer. Now, retailers must contend with multiple possible purchasing channels including the brick and mortar storefront, but also digital channels like social, mobile, and web-based e-commerce. Connecting the many apps, processes and people that engage your customers is the key to creating a seamless buyer experience when and where they shop.
To enable connected experiences every app must be connected in this process to provide the most accurate and up-to-date product information (i.e. pricing, discounts, and availability) and to quickly and accurately fulfill orders (i.e. purchase details, delivery, and returns).
Using a real-time digital connectivity solution, it’s easy to:
- Unify your consumer experience across stores, online and on mobile to achieve a 360-degree view of your customer
- Connect marketing, POS and ERP apps to create omni- channel experiences.
- Boost brand awareness and optimize your supply-chain by reaching the maximum target market in real-time
- Gain a competitive advantage through an integration platform with lowest total cost of ownership and rapid ROI
Take it from Mark Hopkins, Director of Information Technology, at premium headphone manufacturer Skullcandy, “Jitterbit has helped us transform our business by allowing us to bring some very critical infrastructure and data management pieces inside our walls. This is key to growing our business more rapidly and having a much better grasp on and visibility to our data.”
In today’s real-time economy, Retail organizations need to ensure their customers have a user-friendly experience across every engagement channel; from the point when they browse and select a product online or from a store shelf to the moment they complete a purchase. Using an easy and comprehensive integration solution for the digital economy, today’s retailers can ensure the best possible experience for their customers.