Three Strategy Lessons Learned From the Leader of Video Delivery

Three Strategy Lessons Learned From the Leader of Video Delivery

If you watch on-demand or linear content on your TV, tablet, or smartphone, this content has likely been processed by an ATEME solution.

ATEME provides video compression and delivery software solutions, targeting Tier-1 content providers such as the BBC, ESPN, or TF1, or service providers such as Comcast/Sky, Orange, Korea Telecom, and New Media such as FuboTV. More than 95% of their business is done outside of France, the company has a presence in 15 countries, and currently serves more than 700 customers.

Like any other sector, the TV and on-demand content industries are in a period of transformation. Also, like most other industries, people are reluctant to change—even when they know at some point, they will have to.

We recently interviewed Remi Beaudouin, Chief Strategy Officer at ATEME, about the lessons they’ve learned in digital transformation from providing a new way for customers to operate their video service. ATEME offers customers a cloud rather than a siloed operation so they can deliver their video with higher-quality, lower bit-rates, and a lower cost of ownership.

Remi shared three lessons he’s learned in his journey as a Digital Transformation Pioneer.

1) Take Into Account the Legacy (Because It Helps Shape the Future)

“Irrespective of the innovation you can bring to the market, there is always a legacy to manage.”
– Remi Beaudouin

ATEME came to the market with disruptive solutions, but they also had to manage the current operation and help customers transition from their current environment to the cloud. No matter how advanced your system is, you cannot afford to ignore legacy technologies.

2) Understanding the Need for Technology Standards

We are in a global economy, which is driving hard and moving very fast. The need to rely on open standards and open specifications is paramount.

We’re not necessarily talking about the business part of open-source. We’re merely saying that allowing everybody to speak the same language is essential. So many companies want a standard language not just internally, but one that they can use with their customers.

Building a solution on standards and optimizing from there is one of the most critical lessons Remi learned.

3) Recognize Human Experience Across Cultures

Unlike other sectors, the TV industry is a global business.

Again, ATEME is headquartered in France, but the overwhelming majority of their business is done outside of the country. From Uruguay to Korea, from Australia to Canada, they are serving customers across the globe.

Remi has seen firsthand the various habits among different cultures and the different ways people manage projects.

“It’s not the same to manage a customer in the U.S. versus serving a customer in Latin America versus India.”
– Remi Beaudouin

As a consequence, we need to rely on standards, but it’s also essential to maintain an open-minded approach when it comes to humans. Eventually, we will interact with each other. We need to understand how the people in front of us will react to different situations.

We’re seeing the same problem with lots of companies: how to leverage data to move technologies across borders, and how everyone can look at the same data and transact business consistently.

Keeping an open mind plays a vital role.

If you’d like to learn more about ATEME, go to Ateme.com, or follow them on their LinkedIn page or @ateme-tweets.

This material is based on an interview with Remi Beaudouin from ATEME. Hear more from other Digital Transformation Pioneers.

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